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Magazines hit hardest as Thailand's ad spending drops

Feb 15. 2019
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By The Nation

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Thailand's advertising spending dropped 2.20 per cent year on year in January this year to about Bt7.24 billion, according to Nielsen's media report.

Magazines showed the highest decline in ad spending by 33.01 per cent in January to Bt69 million, followed by cinema advertising, which dropped by 24.52 per cent to about Bt474 million, and newspapers, which dropped 19.24 per cent in ad spending to Bt361 million.

Ad spending on cable and satellite televisions also declined by 16.84 per cent to about Bt163 million. Meanwhile, transit advertising dropped 2.69 per cent to Bt471 million, and by 1.93 per cent and 1.69 per cent respectively for outdoor and in-store advertising.

Internet shows a surge in ad spending at 16.81 per cent to Bt139 million, which is largest increase in advertising spending in January this year. Meanwhile, ad spending on terrestrial television also increased by 3.25 per cent to about Bt4.67 billion. Radio also shows an increase of 0.94 per cent to about Bt322 million.

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