By The Nation
The company said in a press release on Friday that the agency will provide brands in Thailand with access to their diverse expertise across data, strategy, creative, content, and technology all under one roof.
Based in Bangkok, the 34 person team will service existing clients including KFC, Uniqlo, Line, Manulife, Central Group, SCB Bank, TMB Bank, Tourism Authority of Thailand, Sansiri, MK restaurants and well as Tesco, the agency’s most recent Digital AOR win.
Digitas Thailand will be led by Paruj Daorai, Managing Director, Digitas Thailand and he will report into Sethesompobe, Chief Executive Officer of Publicis Groupe Thailand and Jane Lin-Baden, Managing Partner APAC, Publicis Groupe.
Songkran Sethesompobe, Chief Executive Officer of Publicis Groupe Thailand said: “With the Thailand 4.0 policy, the digital economy will represent 19 per cent of the GDP in 2019 and rise to 25 per cent in 2027. This will provide the space for brands and businesses to become more strategic and efficient in the way they operate and market to consumers.
“With the launch of global digital network Digitas in Thailand, providing data and technology centric connected digital marketing services to address the need for our customers to win the new economy. Further to the recent acquisition of B&M, Publicis Groupe now hosts 170 digital talents working for our clients in Thailand.”
Paruj Daorai, Managing Director, Digitas Thailand, said: “Digitas brings together capabilities across data, technology, creativity and media in order to solve for the unique challenges of brands in Thailand. Our customer first approach, is built on a data driven understanding of real-world consumer behaviours, helping to connect brands with consumers in meaningful ways by enabling the actions, and providing the content that is most likely to engage.”
The company said the Bangkok office launch further extends the APAC expansion that Digitas’ started last year, with openings in both Shanghai and Kuala Lumpur.”