By The Nation
With a jump of 12.4 points, Xiaomi has jumped to the top of the list, winning the highest word-of-mouth score among Thai millenials compared to last year. This score measures the overall health of a brand taking into account consumers’ perceptions of its quality, value, impression, satisfaction, reputation and whether they would recommend this brand to others.
“This new consumer recognition rewards our business model that changes people’s lives through innovative products at honest prices and through a sense of community. In Thailand, we now have more than 100,000 Mi fans who we treat as friends and who take part in the company’s future through ongoing exchanges. I want to thank all our Mi fans in Thailand and ask them to stay tuned for more milestones to come,” John Chen, country manager of Xiaomi Technology, said.
Globally, Xiaomi’s community counts over 7 million Mi fans spread over 18 countries.