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Robinson launches campaign to spark shoppers nationwide

Mar 07. 2019
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By The Nation

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As summer temperatures heat up, department stores and shopping centres are also heating up in their efforts to pull in shoppers by offering massive discounts and prizes.

Robinson is offering giveaways worth over Bt9 million with the aim to boost growth by more than 10 per cent during the first quarter of this year. 

“Robinson is spending more than Bt35 million in marketing to roll out the ROBINSON SUMMER FREE.VER,” Erlinda Petpisit, Robinson Public Co Ltd’s head of marketing communication, said. 

This campaign will run at all 49 Robinson department stores until June 2, offering shoppers not just big discounts, but also freebies worth over Bt4 million. 

For instance, when shoppers redeem discount coupons of up to 40 per cent, they will get an additional 18 per cent discount as well as a chance to win a gold necklace worth over Bt500,000.

The1 Card holders, who spend more than Bt3,000, will get 800 points, and if they spend over Bt5,000, they will get to take home a “summer tumbler”.

Aeon credit-card holders will also enjoy cashback credits of up to Bt30,000. 

Meanwhile, giveaways worth over Bt5 million are being offered at the 22 Robinson lifestyle shopping centres nationwide from March 14 to April 24. Shoppers will get a chance to win one of the 22 luxury packages on offer, including a stay at Centara Grand Beach Resort & Villas Krabi and return tickets on Air Asia.

“With our summer promotions and marketing events, Robinson is confident in taking a share of the market this summer. We hope our campaigns will gain a positive feedback once again, while keeping the spending momentum going through the summer months. The campaign is expected to contribute more than 10 per cent growth in sales and 30 per cent growth in shoppers and visitors, which will bring Robinson closer to the goals set for this quarter,” Erlinda said.

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