By The Nation
In a press release on Thursday, the company said it intends to underscore its major makeover to Dunkin’, getting ready to evolve into a quick-service coffee brand that sells donuts and other bakery menu items to keep customers satisfied.
Recently, the donut giant launched its ‘Dunkin’ Summer Party’ campaign, introducing a wide selection of delectable menu items especially for this summer season.
Nobklao Trakoolpan, Managing Director of Golden Donuts (Thailand), said the company is updating its branding to Dunkin’ to convey its commitment to energising guests through great-tasting coffee and donuts, while embracing Dunkin’s heritage by retaining its familiar pink and orange colours and iconic font.
With a strategic ‘Coffee & Donuts’ campaign backed by the craze of a coffee concept store, Dunkin’ will continue to keep a significant focus on its popular donuts, but has expanded its menu with other food and beverage product lines, for instance, coffee, sandwiches, and other bakery items.
The coffee-and-donut chain remains optimistic about gaining additional popularity from both regular diners and new customers in Thailand after obtaining widespread acceptance from various other markets around the world.
Following the rebranding, Dunkin’ is poised to promote its continued ‘Menu Innovation’, a marketing strategy focused on unveiling new food and beverage innovation, where customers can enjoy a variety of favourite donuts and other mouthwatering menu items selected for special occasions.
“Aside from a successful rebranding and extension of our food and beverage product lines, we are preparing to announce greater expansion to satisfy customers’ various demands. Currently, Dunkin’ has more than 150 coffee concept stores across Thailand and is ready to introduce its new operations in shopping centres and in the form of a kiosk and a drive-through shop. We’ll continue to evolve our plans to meet the needs of our loyal customers across the country,” added Nobklao.