By The Nation
In a press release on Thursday, OfficeMate said it has adopted smart technologies in the management of its warehouse and delivery facilities in order to provide accurate, precise, fast and more efficient services in line with international standards.
The company is continually growing and aims to become a leader in B2B E-Commerce offering convenience to all levels of business clients through an omnichannel strategy.
Worawoot Ounjai, Chief Executive Office of COL Public Company Limited, said that during 2014 - 2018, OfficeMate continued to grow at 9 per cent per annum. In 2018, Significantly, online sales surged by 23 per cent, representing a quarter of total sales.
The buoyant growth was driven by the development of an online platform whose functions meet the shopping lifestyles of B2B customers. OfficeMate "Chat & Shop" or shopping via Line: @OfficeMate also boosted online sales, acting like a personal assistant to entrepreneurs and the purchasing units of enterprises. In addition, OfficeMate focused on E-ordering @ Store, which accounted for 12 per cent of total store sales. In this digital era, OfficeMate has found that customers prefer an omnichannel shopping experience, with 21 per cent of consumers purchasing products through more than one channel, accounting for half of the total sales.
Wilawan Rerkriengkrai, President, OfficeMate Business at COL PCL, added that for the next 5 years (2019 – 2023), OfficeMate has set a growth target of 15 per cent per annum. Following its business plan based on the concept of “Go Further. Go Faster”, OfficeMate is helping to move forward Central Group’s strategy of becoming a leading Digi-Lifestyle Platform.
Today, OfficeMate is gearing up its full range of operations to take the leadership in the B2B Solutions market with outstanding services in the form of an omnichannel.
OfficeMate has taken part in driving Thailand's economy with its investment of more than Bt1 billion to build the new smart warehouse. This is located on Suwinthawong Road in Chachoengsao Province, which is part of the EEC project under the Thailand 4.0 model.
Using advanced technology and innovations, the new smart warehouse will upgrade service quality to deliver a better experience to corporate customers and SMEs.