By The Nation
First piloted with select clients in the region last year, the CitiDirect BE Mobile App offers clients what the bank calls a fast, simple and secure banking experience.
Through the app, a client can authorise payments, view balances and cash positions, and manage users.
The app and biometric authentication capability will be separately introduced in additional markets in the region progressively, US-based Citi said on Tuesday.
Designed in partnership with clients, the biometric solution enables authentication in mere seconds and serves as an additional alternative for secure access to accounts.
“We continue to digitise our core offerings, incorporating a design thinking and client-centric approach to offer solutions that provide real value to institutional clients. It is imperative that institutions adopt new mobile technologies to remain efficient and competitive.
“The CitiDirect BE Mobile App, coupled with biometric authentication capability, now enables clients to manage their institutional banking needs anytime and anywhere,” said Keng-Mun Lee, Asia Pacific head of Channel and Enterprise Services, Treasury and Trade Solutions.
Commenting on the client experience, Capgemini India treasury director Saravanan Sokkalingam said: “Citi has brought a user experience akin to consumer banking to corporate clients with the necessary security features in place. This has enabled me to seamlessly approve transactions with added convenience.”
Shakira Suwan, chief executive officer of The Green Lion Thailand, said: “I appreciate being able to authorise transactions in seconds. The biometric authentication feature is easy to use and the CitiDirect BE Mobile App is clear and simple.”
Citi’s institutional clients are increasingly embracing mobile.
Last year, the bank saw a 20-per-cent year-on-year increase in the number of mobile users on Citi Direct BE in Asia Pacific.
Over the past two years, more than US$2.5 trillion (Bt79.8 trillion) of payments processed by Citi’s Treasury & Trade Solutions business in the region were approved using mobile devices.