Tuesday, August 20, 2019

Asiatic aims to reinforces position in coconut industry

May 29. 2019
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By The Nation

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Asiatic is presenting premium products at THAIFEX–World of Food Asia 2019 fair as it aims to reinforce its strong brand position within the coconut industry and reinforce creating value from coconuts.

The Asiatic both at the fair will introduce “Cocomix” and “Cocoway”, brand-new products that the company is launching for the international market. Also on display are their feature coconut food and beverage products “Cocomax 100% coconut water” the No 1 drink for health lovers and “Ampawa 100% coconut milk”, along with other products.

Nutapon Visuthikraisee, managing director of Asiatic Agro Industry Co Ltd said that the company is a large producer, processor and exporter of coconuts in Thailand.

It was the first company to use the PET plastic format for coconut products. The company has been running under the concept of “Sharing coconut culture with the world” in a campaign that emphasises the bond between Thai culture and the coconut.

Moreover, the company manages the value chain to ensure it makes use of all coconut parts, a process it calls “coconut value creation”. To do so, it brings global standards of innovation to the production process to achieve the best quality and preserve the connection to nature. Currently, the company exports processed coconut products to five continents, 80 countries worldwide.

Cocomax 100 per cent coconut water was the initiator of the coconut water market in Thailand. The brand received good feedback from their consumers, who lean toward the young generation and health lovers. The product had a huge impact on the coconut water market in Thailand, with its success luring many other brands to join in. Cocomax is the top brand with the highest sales volume in the 100 per cent coconut water market. The company is now developing new flavours and variants of Cocomax to provide variety and choice for consumer, as well as refresh the current market.

​​ Ampawa 100 per cent coconut milk represents a revolution in ready-to-cook coconut milk in the Thai industry, with its use of the PET format. The product uses carefully selected coconuts, which are freshly squeezed through modern and innovative production processes and then fill PET bottles using cold aseptic filling technology. The process helps preserve its natural white colour, viscosity, and the aroma of fresh coconut milk without any additives. Recently, Ampawa has added a new Tetra Prisma one-litre package to the product line in both 250 millilitre and 500 ml formats.

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