Monday, November 18, 2019

Unilever Thailand adjusts to changing market

May 30. 2019
Robert Candelino, Asean CEO for Unilever
Robert Candelino, Asean CEO for Unilever
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By The Nation

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Unilever Thailand says it expects to expand its product portfolios despite market challenges and changing consumer behaviour influenced by digital disruptions.

The firm said it will continue to enhance livelihoods for Thais and reduce plastic waste. 

Robert Candelino, Asean CEO for Unilever, said the Thai operations have been successfully integrated the principle of sustainable living, into business practices since last year. 

With 87 years in Thailand, Unilever has been serving a wide range of products to Thai consumers. Unilever is ranked as the market leader in seven major product segments including laundry detergents, hair cleansing products, skin cleansing products, detergents, rice porridge products, and ice cream and skin care.

The company said 99 per cent of 24.7 million households in Thailand make a purchase from Unilever more than two times a month, with a repurchase rate of over 99 per cent. 

“We have redefined our goal to be a ‘purpose-led, future-fit’ company, standing firm and surviving business challenges in any market circumstance,” Candelino said.

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