By THE NATION
TikTok’s mission is to capture and present the world’s creativity, knowledge and precious life moments, Surayot said.
In the less than two years since its late-2017 launch, TikTok has managed to land on the chart as the most downloaded application on both Play Store and App Store worldwide, said Surayot.
“TikTok is a rising-star social platform for brands to communicate with their target audiences in a variety and number of executions, such as by reaching the target audience and creating engagement,” said Surayot.
“TikTok in addition has created a huge success in conducting talk-of-the-town partnership campaigns with brands, such as Big Mountain Music Festival, S2O Songkran Festival, and SOS Children’s Village Thailand for Send A Heart CSR campaign.”
TikTok is now available in over 150 markets and in 75 languages with a robust localisation strategy to encourage users to create and interact with content relevant to local cultures and trends.