Thursday, August 22, 2019

TikTok succeeds by sharing ‘precious life moment’, Techsauce Summit hears

Jun 20. 2019
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By THE NATION

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TikTok, a major short-video platform, has achieved its success by allowing its users to directly create, edit and share their unique 15-second video through their mobile and to “become part of the creative community worldwide,” its marketing lead for Thailand, Surayot Aimlaor, told the Techsauce Global Summit 2019.

TikTok’s mission is to capture and present the world’s creativity, knowledge and precious life moments, Surayot said.

In the less than two years since its late-2017 launch, TikTok has managed to land on the chart as the most downloaded application on both Play Store and App Store worldwide, said Surayot.

“TikTok is a rising-star social platform for brands to communicate with their target audiences in a variety and number of executions, such as by reaching the target audience and creating engagement,” said Surayot.

“TikTok in addition has created a huge success in conducting talk-of-the-town partnership campaigns with brands, such as Big Mountain Music Festival, S2O Songkran Festival, and SOS Children’s Village Thailand for Send A Heart CSR campaign.”

TikTok is now available in over 150 markets and in 75 languages with a robust localisation strategy to encourage users to create and interact with content relevant to local cultures and trends.

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