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Vero opens office in Vietnam with digital focus

Jun 25. 2019
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By THE NATION

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Vero has opened an office in Vietnam with digital-focused account managers, planners and media-relations specialists ready to create integrated campaigns for local and international brands.

Vero is a Southeast-Asia-based PR, social, digital and creative agency with offices in Thailand and Myanmar and another planned in Indonesia later this year. 

“In Vietnam, earned attention remains at the core of what we do, and we are seeking to generate impact for our clients through great creative and great digital capabilities,” said Raphael Lachkar, director in Vietnam. “We are pleased to announce a wide array of digital services in addition to the existing public and media relations offering we have in Vietnam.”

Vero has already commenced several research projects in Vietnam to gain insights and better serve clients. 

One research project focuses on the impact of influencer marketing on millennials in Hanoi and Ho Chi Minh City. The study reveals that nearly 60 per cent of millennials are more likely to trust a brand after seeing an influencer post about it. 

The outreach team in Vietnam can match influencers, both macro and micro, to suit brand identities and key messaging and to reach a wider, yet niche audience.

“The importance of Vietnam as a market in the region cannot be underestimated,” said Brian Griffin, managing director. “There are a lot of really talented people in Vietnam, and the market forces are all headed in the right direction. 

“Our goal is to provide clients with the most comprehensive marketing services offer in the large, fast-growing region markets. And Vietnam is a very important part of this.”

Vietnam’s economy is expected to grow at more than 6.5 per cent through 2020. Foreign direct investment is projected to surge this year, with a significant increase in quality investment. 

And Vietnam’s young, educated and tech-savvy workforce continues to attract Fortune 500 companies.

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