New KTC campaign
Krungthai Card Co Ltd will launch the "Spend Carefree with up to 5 per cent Cashback" campaign, in the plan to reclaim the leading position in the credit card market with three years.
Under the campaign, members can save on their gasoline spending at fuel stations operated by PTT Plc and Bangchak Petroleum Plc, and at Big C Supercentre and Tesco Lotus outlets. From March to end-May, the campaign is expected to make KTC the preferred credit card brand.
“For the year 2012, KTC has established a marketing strategy that is consistent with our organisational objectives of lowering managerial cost and reclaiming the leading position in the credit card business within three years," said Piyasak Tejasen, senior executive vice president - Products and Distribution.
In 2011, total credit card spending reached Bt110 billion. Fuel and supermarket shopping bills constituted the highest portion, 25 per cent.
“We have also studied the spending behaviours of our members, and, together with our policy of helping our members with their burden, we are introducing the cashback campaign."
