Human Focus: Branding the Bank of Thailand

TUESDAY, MAY 01, 2012
Human Focus: Branding the Bank of Thailand

Who says the central bank doesn't need branding? Bank of Thailand Governor Prasarn Trairatvorakul, who has many years of experience in the private sector, including his previous assignment as the president of Kasikornbank, has been striving to convince BO

The central bank has already appointed its “brand ambassadors” and is working with entertainment firm Kantana to launch the campaign among the public. Tharith Panpiemras, director of BOT’s Corporate Strategy, who is the eldest son of Bangkok Bank executive chairman Kosit Panpiemras has been chosen as one of the central bank’s brand ambassadors.

--Golf and leadership
The Netherlands-Thai Chamber of Commerce is organising a diner talk on “Golf and Coaching, Music and Leadership” on May 9 at Renaissance Hotel, Bangkok. Featuring two of Thailand’s best-known executive coaches – Jean-Francois Cousin and Kriengsak Niratpattanasai – the Dutch chamber has suggested that each of its member firms send two to five of their managers to attend this  “informal, interactive and fun” dinner-talk and learn “What it takes to become a great leader”.

--Meet talent-management experts
The OmegaWorldclass Research Institute will hold the “Talent Recruitment and Employer of Choice” conference 2012 on May 30-31 at Conrad Hotel, Bangkok. Participants will “meet and hear first-hand advice and consult” with 10 top-notch experts in talent management, the organiser said.
The speakers include Thitipol Thanapaet, the head of human resources at American Express (Thailand); Boonyakiat Meteethussanee, vice president for HR at TCC Land; Siam Choksawangwong, vice president, business networking management at CP All; Nutavoot Pongsiri, assistant governor at the Bank of Thailand; Wallapa Suengkamolpisut, corporate HR director at Chiva-Som International Health Resorts; Napas Sirivarangkul, senior consultant at Aon Hewitt (Thailand); and Prasit Ongarttrakul, first vice president at Kasikornbank.

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