Ad spending in May jumps 10%
Advertising expenditure in May jumped by 10 per cent to Bt10.3 billion from Bt9.33 billion in the same period last year, driven by spending of top spenders like Coca-Cola, Toyota, Total Access Communication, Tesco-Lotus Supercentre, PTT Group, Siam Commer
Still, according to Nielsen survey, not all types of media benefited from the increase. TV channels maintained the biggest share of the spending, with Bt5.89 billion or 77 per cent of total. Though, the spending increased only 3 per cent from the same period last year, from Bt5.72 billion.
Ad spending via magazines continued to decline by 28.5 per cent on year to Bt361 million from Bt505 million.
Thanks to the increase in theatre screens, ad spending in cinema in the month jumped 87 per cent on year to Bt1.29 billion, from Bt688 million. In the month, 15 new theatres were launched at Mega Bangna, 8 at Terminal 21, 11 theatres at CentralPlaza Grand Rama 9 and 17 in provinces.
Ad spending in newspapers also witnessed a 15 per cent surge to Bt1.28 billion from Bt1.1 billion: followed by radio with 4.64 per cent rise to Bt541 million from Bt517 million; outdoor media with 7.3 per cent increase to Bt380 million from Bt354 million; transit media with 5.6 per cent to Bt242 million from Bt229 million; in store media with 38.4 per cent to Bt227 million from Bt164 million; and Internet with 25.6 per cent rise to Bt49 million from Bt39 million.
In the first five months, total ad spending rose 5.16 per cent on year to Bt46.25 billion, from Bt43.98 billion.
