
Vorasit Turongsomboon, P&G Thailand brand public relations manager, said the firm was a pioneer in developing new products and had never stopped introducing new inventions to create a more comfortable lifestyle for people.
"Odour is one of the main problems for urban living, especially odour that remains on hard-to-wash fabric, such as sofas, curtains, mattresses and large carpets.
"The reason is that the younger generations are living and spending most of their lives in condominiums, which allow odours from their activities, from eating to relaxing, to remain on decor items made from fabric. This urban lifestyle doesn’t allow them to wash those objects conveniently, or if it does, it costs a fortune.
"The problem is, the longer odour remains, the deeper it is. This means unpleasant moments they have to live with.
"Without a product to fix this problem, consumers had to live unpleasantly with unpleasant odours, until Ambi-Pur introduced this fabric freshener, which is the best-ever innovation that promises to help you get rid of odours from hard-to-wash fabric and refresh their clean scents without breaking their wallets," Vorasit said.
Ambi-Pur fabric freshener has been designed to act as a surfactant, using exclusive technology to lower surface tension, which comes with an antibacterial substance. This means that when spraying Ambi-Pur on to hard-to-wash fabric, its liquid element penetrates into fibres to kill hidden bacteria, the main cause of odours, and refresh scents instantly.