True plans Man U-themed SIM cards, smart phones
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True Corp's TrueMove H wireless broadband service has expanded to capture the sports-fan segment with the announcement of a three-year strategic partnership with English football club Manchester United.
True has not specified the value of the partnership deal.
Under the campaign, TrueMove H will sell Manchester United-themed SIM cards and a True Beyond 4G Manchester United-themed smart-phone model.
The TrueMove H Manchester United SIM card offers an additional 25 megabytes of free data usage for every goal Manchester United scores, and double that amount when the team wins a match.
The True Beyond 4G Manchester United Limited Edition smart-phone is priced at Bt9,990 and features specially designed back covers, exclusive live wallpapers of football players, and content and applications from Manchester United.
Adhiruth Thothaveesansuk, True Corp’s managing director of mobile business, said that this partnership deal is part of the strategy to promote True’s first commercial 4G LTE service in Thailand by allowing customers to use wireless technology to see match highlights, scores, and the Man U TV channel.
“We’re expecting to sell around 100,000 Man U SIM cards and 40,000 Man U phone units,” he added.
TrueMove H targets 10 million subscribers by the end of this year, up from the current 3.2 million users. The TrueMove H brand combines 3G-850MHz service, with 3G and 4G services on the 2.1GHz spectrum.
It plans to expand its network nationwide to reach a total of 21,000 base stations this year, including 14,000 3G-850 MHz sites, 5,000 3G-2.1 GHz base-stations, and 2,000 4G base stations.
According to Richard Arnold, Manchester United group managing director, there are around 20 million loyal and passionate Thai followers of Manchester United football club who will enjoy the contents and services provided under the partnership deal.
