Levi's launches recycling campaign
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Levi's, the iconic jeans brand, has decided to go one step further in terms of being eco-friendly by producing jeans using recycled content under its new collection "501 Wasteless".
Recently, the company launched a campaign called “Recycle Plastic Bottles – Cradle Children’s Hearts”, under which customers can bring along five plastic bottles to any Levi’s branch and receive a Bt1,000 discount on purchases for Bt2,900 and more. The campaign runs from September 20 to October 31.
Every plastic bottle received will be recycled into blankets and donated to the Foundation of Children and Youth Development in order to keep children in rural areas warm this winter.
