Khonburi Sugar pushes KBS brand with Bt30m drive
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Khonburi Sugar has set aside a marketing budget of Bt30 million to promote of its new KBS brand, targeting Bt1 billion in sales from this product next year, managing director Tat Wanakornkul said.
He said KBS would be marketed as a “double sweet” product that is economical, pure and safe. It is aimed at helping small and medium-sized food enterprises reduce costs and increase revenues. For general consumers, it promises double sweetness with the same level of calories as regular sugar, making it both economical and healthy.
The company says that for food companies, KBS is a raw material that helps them develop products that meet the needs of consumers. It acts like a business partner, helping to reduce costs and bring in more profits. It is also like a close friend to consumers, help make their cooking both nutritious and more tasty.
Export plans
Khonburi Sugar will continue, meanwhile, to provide its other products such as natural and brown sugar through modern trade channels such as Big C, Tesco Lotus and Makro.
The company is also exporting its KBS brand, especially to Asian countries. The core product is the 1-kilogram pack. Customers in Asean include Laos’ Dao Coffee.
The company plans to expand its exports into Myanmar and Cambodia in the near future.
Khonburi Sugar targets double-digit sales growth next year. In the first nine months of this year, the company reported revenue of Bt4.35 billion and net profit of Bt379.4 million.
