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Tourism |campaign focuses on provinces

Jan 13. 2015
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The Nation

More programmes and activities have been added to the national tourism campaign, "Discover Thainess", to stimulate travel to the provinces.

Tourism Minister Kobkarn Wattanavrangkul said most of the new activities were for communities upcountry, such as textile tourism, which would promote local fabrics and textiles in the North and Northeast.

Many provinces could be developed as food destinations for tourists. Lighting up famous spots at night is another measure that is expected to draw more traffic.

One of the highlights is called “Hero Tourism”. At least three heroes – W Vajiramedhi, Ho Chi Minh and Yamda – and their stories will be pitched at the niche markets of people who want to learn their bibliographies. Some famous movies regarding Thai history are also in the plans.

“The ministry this year will promote many local areas and their uniqueness to boost visitors into provinces and see Thai culture,” she said.

On the same day, the Tourism Council of Thailand revealed that the Tourism Confidence Index last quarter was 98. The index has been rising since the second quarter of last year, though it is still slightly under the 100 baseline.

The forward confidence index for this quarter is 105, higher than the normal level. Most operators are satisfied with government’s tourism-related policies such as the granting of an extra New Year holiday and allowing tax rebates for domestic tourism and waiving visa fees for Chinese tourists.

Most foreign tourists are happy with their time in Thailand. Transportation is the only thing they complain about.

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