Buriram Castle set to be city attraction

WEDNESDAY, FEBRUARY 17, 2016
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RETAIL property developer Siva-Bana Co hopes Buri Ram will welcome 2.5 million tourists a year after it opened the Bt370 million Buriram Castle mall last weekend, just the latest in a string of highlights established in the city.

Siva-Bana chief executive officer and owner Newin Chidchob, a political big gun turned football-club owner, said Buriram Castle would be an exciting and attractive destination for visitors to enjoy delicious dining and a fun hangout all in one place. Tourists can experience the unique beauty of ancient Khmer art and culture in an ultra-modern environment with international standards.

Newin, president of Buriram United Football Club, earlier |created a number of eye-catch-ing landmarks in Buri Ram, including the I-Mobile Stadium, a Fifa-standard soccer stadium with a capacity of 32,000 |seats; the Buriram United International Circuit, also known as the Chang International Circuit, for motorsport racing, |the first in Thailand to meet |FIA Grade 1 and FIM Grade A standards and with a huge capacity of 50,000 seats; and Amari Buriram United, Thailand’s |first soccer-themed hotel.

"These landmark destinations in Buri Ram have created jobs and income for people in this city. The venues have increased the value of assets in the surrounding land area by no less than 200 per cent," Newin said.

Buriram Castle mall is located between I-Mobile Stadium and the Chang International Circuit. The design is modelled after village settlements that thrived around stone castles in the past.

Previously, Buri Ram has attracted only about 600,000 tourists a year, but now the Buriram United FC has brought this annual number up to 1.8 million, he said. After the racetrack opened, and now followed |by Buriram Castle, it should |surpass 2.5 million people per year.

"If each visitor spent an average of Bt2,000, it would bring in at least Bt4 billion to Bt5 billion per year," Newin said.

The mall is also aimed at being a noteworthy hangout for the Burirum United fan club, GU12 fans of the team Buriram United, Newin said. This community centre was designed as a place for meeting and entertaining, especially for all who love soccer, as well as to provide privileges for GU12 members, he said.