THURSDAY, March 28, 2024
nationthailand

Coconut firm unveils its plan to thrive as a global brand

Coconut firm unveils its plan to thrive as a global brand

THEPPADUNGPORN Coconut Company (TCC) is celebrating its 40th anniversary of expertise in coconut products, which it says is guaranteed to continue with its top global sales position.

This year, it is firming up its position as a global brand. It recently signed a partnership contract with Liverpool Football Club, enabling it to promote its coconut water under the Chaokoh brand among health-conscious people and sportsmen.
TCC also looks to participate in global food fairs in every region while working to retain its No 1 position at home in the coconut-products market.
Besides its best-selling coconut-milk products, TCC is ready to penetrate the markets for virgin coconut oil and coconut drinks while promoting Mae Ploy as a brand that specialises in authentic Thai-style sauce and paste. In addition, TCC emphasises CSR (corporate social responsibility) campaigns to improve people’s health, quality of life, and the environment.
Aphisak Theppadungporn, managing director of TCC, said the company last year earned very positive feedback towards and confidence in its products from its partners and consumers worldwide.
Its best-selling products include coconut milk, sweet chilli sauce, coconut water, curry paste, and virgin coconut oil, while new products like roasted coconut chips are also selling well.
“This year we are fully confident in our potential to continue marketing our products globally while at the same time working more proactively to market our highlight products such as coconut milk, coconut water, and virgin coconut oil under the Chaokoh brand, as well as curry paste and sweet chilli sauce under the Mae Ploy brand.
“We’ll be running roadshows and promotions in celebration of our 40th anniversary throughout the year,” he said.
He added that the company had set two major goals this year: to become a global brand and to be a content provider.
“As a content provider, we will share our deep knowledge of coconut-processed products and Thai seasonings for both coconut growers and the public. For the coconut growers, we will advise them on how to grow coconuts with improved quality, and for the public, we will share with them cooking techniques and health-related knowledge through TV programmes, articles, and research.
“Overseas, we will supply food-trend insights by region, which show that the world has always been looking for healthy food.
“We are able to do all this because we have been in this industry for 40 years. That’s why we can come up with the proactive marketing plans for both the domestic and global markets,” Aphisak said.
To strengthen its position as a global brand, TCC recently signed a contract with Liverpool FC for entering a business partnership. The signing ceremony was attended by the club’s executives and Liverpool FC legend Robbie Fowler as the ambassador.
This is the first time a Thai brand of coconut-based food and milk products has sponsored a globally renowned football club.
Besides the Chaokoh logo appearing in the media with Liverpool FC, Nuntinee Theppadungporn, international sales and marketing manager, said TCC would also launch products with special packages for health-conscious people.

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