Revamped Amarin TV eyeing big revenue spike
AMARIN TELEVISION says it has overhauled its internal management by strengthening its three business units in a bid to achieve sales of Bt400 million this year.
Those units are news and entertainment programming as well as sales and marketing.
There has been a major overhaul of sales and marketing this year at the subsidiary of Amarin Printing and Publishing after Aeumsree Boonhachairat was appointed deputy chief executive officer. She was previously director of the Nation Broadcasting Corporation, the operator of the Nation TV digital news station.
Aeumsree said her team would help the company better utilise the content from Amarin Printing and Publishing’s 13 leading magazines and convert it into TV programmes in order to attract more advertising spending and product tie-ins.
Amarin Television, which operates digital channel 34, has earmarked between Bt700 million and Bt800 million for production of local content and purchase of foreign content this year, with another Bt100 million to be spent on building its brand awareness via online and out-of-home media.
“After almost two years of learning since entering the digital-TV business, we are now ready for this competitive market, injecting more than Bt700 million into TV shows, particularly the entertainment segment, to reach a wider audience,” Amarin Television chief executive officer Chokchai Panjarungroj said yesterday.
Amarin Television says it has prepared at least four new entertainment shows for the second quarter and is considering a major revamp of its programming in the second half of this year.
Of its total time slots, 25 per cent are dedicated for news programmes while the remaining slots are focused on lifestyle and entertainment programmes.
“Prime-time programmes from 5pm to 11pm have been getting better feedback from audiences, while our advertising utilisation is now 100 per cent, so we have to raise the advertising rate during the period by 50 per cent from last year’s level,” Chokchai said.
