FRIDAY, March 29, 2024
nationthailand

Advertisers must know how people use smartphones

Advertisers must know how people use smartphones

AS CHAT applications still dominate smartphones, companies and marketers should ensure the visibility of their brands, products and service on those communication platforms, according to Nielsen Thailand. “Nowadays, smartphone users spend more time on m

Based on a digital survey of 705 users of Android smartphones across the country, Nielsen aims to help advertisers, agencies, brands and related businesses understand how consumers engage with their devices and the opportunities this presents to mobile advertising. 
In terms of mobile usage, communications – such as calling, chatting, e-mailing and messaging – took the lead with 78 minutes a day, followed by using other phone features and utility apps to improve their efficiency at 66 minutes a day. 
They spend 42 minutes a day on entertainment such as playing games and watching multimedia. 
Other mobile uses were managing devices and browsing for information. 
When it came to the daily peak period of smartphone engagement, chatting was heaviest from 9-11am and 6-9pm. 
Social media peaked at noon and again at 8-9pm. 
“We believe that that the peak hours both for mobile chatting and social networking might be related to the working hours of the respondents. This insight could help guide advertisers and brands to plan a successful media-buying strategy,” she said. 
Line was the most used app on smartphones at 60 minutes per day, followed by Facebook, Google Chrome, YouTube and Facebook Messenger. 
Data consumption via smartphones also continues to grow via both Wi-Fi and cellular networks. 
In the second quarter, data consumption surged 20 per cent to 689 megabytes a day from 575MB in the previous quarter. 
This would be the right time for mobile-commerce businesses, particularly banking, financial services and insurance, payment services and shopping, Yuwadee said. 
 
nationthailand