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Thailand Post embraces digital age with new services

Aug 18. 2016
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 JIRAPAN BOONNOON

THAILAND Post plans to introduce four new services this year that support its move to achieve postal excellence as a digital organisation, with a revenue goal of Bt24 billion and a net-profit target of Bt3 billion in 2016.

Samorn Terdthampiboon, president of Thailand Post, said the new services were Prompt Post, Messenger Post, the THP card and cross-border delivery services.

Prompt Post is a pre-registration application in which people use a ready-to-send box before accessing post offices nationwide.

Prompt Post also has a pre-load application that will allow customers to pre-register from their homes, automated post machines and automated deposit machines – the first of which will soon be located at Suvarnabhumi Airport .

Samorn said Prompt Post would slash queuing times.

As part of the overhaul, she said Thailand Post would also renovate more than 1,300 of its counters by the end of this year.

Messenger Post is an express delivery messenger and pick-up service for delivery nationwide. The service will allow postmen to collect products at homes and organisations.

The THP card is an e-money service applicable for Thailand Post products and service fees.

The company plans soon to develop the service into an e-wallet card for Thailand Post fee payments.

The company will team with Cambodia Post to provide a cross-broader delivery service for Cambodian customers who order products from Big C stores online.

“Thailand Post will keep developing services to meet Thais’ satisfaction,” Samorn said. “Also, the comprehensive delivery networking and standardised service will be maintained along with human-resource development in order to satisfy all users and e-commerce [demands]. Thailand Post aims to be the leader in postal and logistic services in Asean in the near future.”

Satit Pittarat, chairman of Thailand Post, said the Kingdom needed to adapt to the changing times by improving all its systems including services, marketing, finance and investment, human resources and management.

He said the enhancement would be developed under three concepts – standardisation, modernisation and satisfaction – to respond to the government’s “Thailand 4.0” initiative and be a platform for helping to drive the economy through innovative services. Thailand Post has targeted revenue growth of 22.6 per cent to Bt24 billion this year with a net profit of Bt3 billion.

In the first quarter the company booked revenue of Bt12 billion and net profit of Bt1.6 billion on the back of business generated by the Euro 2016 soccer tournament.

The company plans to spend around Bt500 million this year on improving its information infrastructure and renovating its counters.

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