New Olympus showroom
OLYMPUS (Thailand) Company is enhancing its effort to reach target customers under the “photo gallery” concept with its strategic partner Zoom Camera at CentralFestival Mall in Chiang Mai.
Olympus aims to be No 1 in the imaging market in Thailand within two years. “Olympus by Zoom Camera is the third showroom under the photo-gallery concept, following the ones in Bangkok and Pattaya,” said Shinsho Ikeda, Olympus (Thailand) director and manager of its imaging product division.
“The showroom is offered to meet the needs and lifestyles of target customers, to learn and be inspired by colourful photo captures by Olympus cameras and devices.
“The new showroom will allow customers in the northern part of Thailand to gain more understanding of features and functions for proper decision-making on their usage.”
Outside Japan, Thailand is currently the top earner of Olympus Asia-Pacific imaging product divisions. The three best-selling cameras in Thailand are E-M10 Mark II, E-PL7 and E-M5 Mark II, which Ikeda called “impressive quick-mode mirrorless cameras” with usable features and functions.
“The mirrorless cameras, with [their] new design, light system and easy handling, are expected to continue [their] growth as one of the |necessary devices for travel and vacation lifestyle,” he added.
