FRIDAY, March 29, 2024
nationthailand

MK Restaurants targets ‘lifestyle consumers’ with new brand

MK Restaurants targets ‘lifestyle consumers’ with new brand

has unveiled its flagship MK Live restaurant in a move aimed at targeting the modern attitudes of the lifestyle-consumer segment and underlining the company’s leading position in the food industry.

The first MK Live is located at The Emquartier shopping mall in Bangkok.
The company said the brand will feature the best ingredients and “most exclusive menus”.
Rit Thirakomen, chairman of the board of directors and chief executive officer of MK Restaurants Group Plc, said under a “third-generation” management team the group had outlined a major expansion plan for 2017 when the food industry’s value is expected to skyrocket to Bt390 billion annually. 
MK’s other brands are MK Restaurants, MK Gold Restaurants, Yayoi Japanese Restaurant, Hakata Ramen, Miyazaki Teppanyaki, Na Siam Thai Restaurant, Le Siam Thai Restaurant and Le Petit coffee shop and bakery.
It has over 600 outlets throughout Thailand, Japan, Vietnam, Singapore and Indonesia.
MK Live is designed to offer a “new dining experience, particularly for new-generation diners, through the fusion of their lifestyles with meals under the guidance of MK brand identity”.
The company said the flagship store affirms MK's leading position as a “caring and continually-learning food business operator”. 
“Through extensive study and planning on marketing strategy, MK Live is believed to be a new selling point and new impetus in growing MK's business,” Rit said

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