FRIDAY, March 29, 2024
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Allianz Ayudhya Assurance unveils new app for ‘24/7’ service

Allianz Ayudhya Assurance unveils new app for ‘24/7’ service

Allianz Ayudhya Assurance has introduced My Allianz, a mobile application digital platform for communicating and servicing customers around the clock. 

Allianz Ayudhya Assurance has introduced My Allianz, a mobile application digital platform for communicating and servicing customers around the clock. 
Its key features include online claims submission, policy management, hospital and agent search, privilege redemption and policy notification. 
By launching this digital tool, the company believes it has to set a new standard for customer experience in Thailand’s life insurance industry as well as driving its loyalty programme to the next level. 
Patchara Taveechaiwattana, chief officer market management and corporate communications, said in a statement: “True customer centricity has been the key strategy for Allianz Ayudhya for many years and has a proven success in terms of customer’s brand loyalty. According to the recent NPS (Net Promoter Score) survey in 2016, Allianz Ayudhya has been ranked No1, the highest among [its] peers. 
“This positive score reflects that our customers are satisfied with the services to the extent that they are willing to recommend [it to] their friends. This is truly a great achievement that we are really proud of.”
This year, Patchara said Allianz Ayudhya was also focusing on stronger communication and engagement with its customers, and had introduced a three-year roadmap called “customer transformation” via digital channels. 
As part of this roadmap, My Allianz is designed to become a servicing tool “anywhere, anytime” via the smartphones. 
Customers are empowered to manage their own insurance policy, submit claims online in just one go as well as identify the nearest hospital and agent when in need. 
With the linkage with the firm’s Healthy Living platform, customer can collect and redeem points as well as enjoy privileges and rewards, Patchara said, adding that customers will be notified for premium due dates and be updated on a claim status.
“We believe My Allianz is the right answer serving the needs of customer living in a world of speed and technology,” Patchara said. 
“At a preliminary stage of the launch, our target group is 20-50 year old customers who are familiar with digital tools. We expect that 50 per cent of this group will migrate to this platform. And in the long run, it will help increase customer satisfaction and maintain our loyalty leadership in the market.”

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