ZogZag77, new travel app launched

ZogZag77 is a location-based app designed to provide all necessary information to drivers, no matter what the purpose of the trip – work or tourism. 

Nation Multimedia Group together with PTT, the Tourism Authority of Thailand and Thaivivat Insurance launched the app on Wednesday.
The information provided by the app includes locations of petrol stations, OTOP products, local products and services, insurance and tourismrelated events and attractions. 
Pana Janviroj, an adviser to the chairman of Nation Multimedia Group, said ZogZag77 was developed as a musthave app for motorists since it serves as an assistant to provide data based on how they drive. 
“It’s not just an app to help people driving through the provinces but is meant to help stimulate the local economy by making local business information easily accessible to people passing through certain parts of provinces, and in the process boost local businesses,” he said.
ZogZag77 will provide facts on local businesses, such as shops and restaurants, located up to 20 kilometres from the user’s current location.
ZogZag77 is targeting 500,000 downloads this year, which is only 5 per cent of the 10 million vehicles outside Bangkok. There are 15 million vehicles on the road in the whole country.
Initially ZogZag77 will be updated with 10 new products and service promotions but it hopes to offer up to 100 promotional items later.