FRIDAY, March 29, 2024
nationthailand

Tesco’s Taste of Thailand fest in UK aims to push Thai exports

Tesco’s Taste of Thailand fest in UK aims to push Thai exports

Tesco Lotus is hosting the ‘Taste of Thailand’ festival in London to promote Thai products among UK customers

John Christie, CEO of Tesco Lotus, is joined by Sonthirat Sonthijirawong, deputy commerce minister, at the opening ceremony of the Taste of Thailand festival at the Tesco Kensington store in the heart of London to promote a variety of Thai products bearing the Thailand Trust Mark, as well as exotic fruits from Thailand to customers in the UK. The Thai products will be available at 250 Tesco stores in the UK, giving Thai farmers and businesses an opportunity to reach international markets. For the past decade, Tesco Lotus has exported a variety of Thai products including fruit, chicken meat, shrimp, groceries, pet food, stationery and toys, to markets in Central Europe and Asia. In 2016, the value of Thai products exported to Tesco stores in the UK has nearly doubled to more than Bt7.7 billion.

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