Video-on-demand service iflix expands into Mideast, North Africa

Consumers in Saudi Arabia, Jordan, Iraq, Kuwait, Bahrain, Lebanon, Egypt and Sudan can now sign up for a 30-day free trial, giving them unlimited access to thousands of television shows, movies and more on any device, with no credit card required.
The announcement comes just one month after the company’s launch in Myanmar, its 10th market in Asia. Its first launches in the region were in Malaysia and the Philippines in mid-2015.
With its MENA launch, iflix says it has established itself as the only international SVoD service with full-scale localised operations in each of its territories and a total global headcount of 700 staff across 24 offices worldwide, including new regional headquarters for MENA based in Dubai.
Mark Britt, iflix group co-founder and chief executive officer, said: “Our launch in the Middle East and North Africa represents the incredible vision, hard work and sacrifice by everyone in the iflix team. To have grown from a small, but ambitious 20-person operation without a live service to launching a global business, in now our second region with eight new markets and 80 staff in MENA alone in less than two years, is a testament to that commitment.
“MENA is one of the fastest-growing and most exciting online markets in the world, with data-savvy consumers who share a passion for entertainment. We are thrilled to make iflix's world-class service, premier digital experience and the most comprehensive selection of content available to them, as part of our mission to redefine entertainment in emerging markets.”
Iflix is now available in 18 markets across Asia and MENA.
For new subscribers, iflix offers a complimentary one-month trial with full access to its service, features and content. Customers can go to www.iflix.com, or download the app from the Google Play or Apple App Store to register.