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J Walter Thompson Bangkok appoints chief creative officer

May 24. 2017
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By The Nation

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J Walter Thompson Bangkok, a marketing communications company, has tapped Joao Braga, an award-winning creative director with global experience, for the role of chief creative officer.

Braga, who hails from Brazil, joins JWT Bangkok from Ogilvy Singapore, where he served as the global creative director on Pond's and other regional accounts. Before that, he spent more than three years in Portugal as creative director, and later executive creative director, at Publicis.

Before joining Publicis Lisbon, Braga worked in Brazil for 12 years at Lew’Lara\TBWA and JWT Sao Paulo.

He has developed work for clients including Coca-Cola, Renault, Visa, Nokia, HSBC, Kraft Foods, Nissan, Nestle and Microsoft and has been recognised with various national and international awards, including at the Cannes Lions International Festival of Creativity.

“Joao is an incredibly talented creative who is driven by curiosity about people, culture and trends. We’re excited to have him on board,” said Parattajariya Jalayanateja, managing director of J Walter Thompson Bangkok.

Although a writer by trade, Braga has a passion for street photography and holds a master’s degree in marketing communications from Bournemouth University in England.

"J Walter Thompson Bangkok has an amazing team and I couldn’t be more thrilled to join them,” he said. “Take a country with an incredibly strong, authentic creative culture and a great global network, add some Brazilian flair to the mix, and you can expect a very energising experience and some world-class work.”

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