
It expects sale at least Bt200 million for the first year after the launch, the company’s head of frozen and chilled seafood and related business Rittirong Boonmechote said at press conference yesterday.
He added that the company sees the snack market as growing in Thailand.
In 2016, the value of the overall snack market was estimated at Bt39.58 billion, growing by 9.5 per cent from 2015, according to the Food Intelligence Centre Thailand. Thai Union expects the market value to increase with at least the same pace as last year thanks to strong demand, Rittirong said.