FRIDAY, March 29, 2024
nationthailand

Neo Corporate aims for Bt10 bn in revenue under business plan

Neo Corporate aims for Bt10 bn in revenue under business plan

Neo Corporate is following its seven-year business plan to reach Bt10 billion in revenue by focusing on the baby market. 

The company is actively promoting D-nee. The brand now dominates the market for fabric care for babies with a 45-per-cent share.
It manages to achieve steady growth despite the slow economic circumstances, chief marketing officer Patama Thakolsri said yesterday.
A budget of Bt350 million has been prepared for full-scale marketing. The Hiranpruk family is the brand’s presenter, representing a modern family. 
D-nee Club is now at over 400,000 members and counting, while D-nee shops are scheduled to expand to 20 in five years. The brand is expected to reach Bt1.5 billion in sales this year and aims for Bt2 billion next year, she said.
 

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