TVD spending for Q4 sales hike
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TV Direct (TVD) has budgeted up to Bt80 million for marketing to boost sales in the final quarter of the year.
Chief executive officer Songpol Shanmatkit said on Monday the company would split the budget among all of its media platforms in a bid to drive sales growth into double digits.
TVD reported total revenue of Bt1.64 billion in the first half of the year and a net loss of Bt39.47 million.
