Interbrand ranks Samsung Electronics sixth globally for brand value
Samsung Electronics has been ranked sixth on Interbrand’s “Best Global Brands 2017” list with a brand value of US$56.2 billion (Bt1.86 trillion) – one position up and a 9-per-cent increase in value from last year – the South Korean multinational announced on Tuesday.
As it has made continual strides as a global company, Samsung has consistently ranked as one of the top 10 brands in the Interbrand rankings from 2012 to 2017, demonstrating continual growth in brand value, the company said.
This year’s achievement is seen as particularly meaningful given some of the challenges that Samsung has faced, and overcome, in the past year.
For example, Interbrand, in its evaluation, cited among various factors Samsung’s exemplary, fast recovery from last year’s Galaxy Note 7 crisis, the company’s successful launches of flagship products, and its continued “stellar financial performance”.
This year’s “Best Global Brands” will be announced at the World Trade Centre in New York on Wednesday.
