SATURDAY, April 20, 2024
nationthailand

Digital overhaul needs new culture of work: study 

Digital overhaul needs new culture of work: study 

THE changing face of Thailand's workforce has resulted in a need for organisations to foster a new culture of work to achieve digital transformation success, a Microsoft study has concluded. 

Some 54 per cent polled felt that more can be done by their organisations to invest in culture development, survey said.
 The study found that factors influencing the culture of work in Thailand today are an increasingly mobile workforce and exposure to new security risks.
 The rise of mobility and proliferation of mobile and cloud technologies have resulted in individuals working across multiple locations and devices.
The study found that only 15 per cent of respondents are spending all of their work hours in the office, and 88 per cent of respondents are working off personal smartphones. The latter raises new security challenges for organisations.
The study found that 43 per cent of workers in Thailand are already working in more than 10 teams at any one point in time. This makes the availability of real-time insights and collaboration tools crucial to get work done.
Gaps in employees' digital skills even as leaders are in the motion of embracing digital transformation: As the bar is raised with new technologies adopted across industries, deployment is uneven. In fact, 54 per cent of respondents feel that more can be done to bridge the digital skills gap among workers.

Changes 

Tatiana Marushevskaya, marketing and operations director for Microsoft Thailand, said that the rise of digital technologies, along with a new generation of millennials entering the workforce, has brought about a need to address changing workers' expectations, knowledge and skills, as well as the tools they use. And with more than half of the world's millennials residing in Asia, the workplace will need to transform to adapt to the technology habits of these digital natives.
 In addition, due to deployment of advanced and emerging technologies, organisations need to relook at reskilling its workforce to develop creative and strategic skills for the future.
 Even as 89 per cent of business leaders in Thailand acknowledge the need to transform into a digital business in order to succeed, people are ultimately the main drivers of digital transformation.
“People are at the heart of digital transformation. Their expectations, knowledge and skills, as well as the tools they use for work, are determining factors in the level of transformation that any organisation can achieve,” said Tatiana. “The challenge that they face now is how to implement new ways to foster a modern culture of work to better empower Asia's workers, especially those at the frontline.
 By estimates, there are two billion first-line workers globally, and make up majority of our workforce today.”
 

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