The creative business solutions

Index Creative Village is the foremost event organiser in Thailand and ranked number 7 in world standings (US Special Events Magazine in 2012), as well as a leading integrated marketing firm in the Asean region.
Running business by ‘creativity’, Index Creative Village is the pioneer of the industry. It has brought about continuous development of many related businesses along the supply chain, including catering, light and sound, equipment supply, tourism and logistics businesses. 
Kreingkrai said Index has also expanded into new businesses and stepped on new marketing territories nobody had since 2011. 
It now has branches in a number of Asean countries, namely Myanmar, Vietnam, Malaysia, Indonesia and in CLMV nations , in response to customer demands. He said there are much challenges for the company with the differences in languages, cultures, lifestyles, trends and the various ways of working and living in those countries. It’s important that the company develops a suitable strategy for each individual nation. 
“As for the international market, Index Creative Village runs its business by interrelating and operating under the co-creation model, which calls for a combination of Index’s strengths, know-how, and expertise with those of its business partners. It has helped Index achieving a higher level of creativity and efficiency,” said Kreingkrai, 54.
“For me, we use our own imagination to drive the organisation. However, should we focus on achievement, a few critical factors could be found behind the success of Index Creative Village. Primarily, it is our continuous creativity, which makes us different from others. However, we don’t base what we do solely on our imaginative thinking, but use the results of research to support our imagination to come up with a more concrete response to meet customer demands,” he said. “By doing so, we can turn ‘challenges’ into ‘opportunities’, we don’t look at challenges as obstacles but a opportunity to create many new things . Along the way, we can learn from each others and move forward together,” added Kreingkrai.
Index has successfully restructured its businesses by focusing on Creative Business Development, to give branding development services and create unique experiences in order to boost the values of tourist attractions including tourist and visitor attraction, brand attraction, theme parks, museums, exhibitions, conceptual idea & design consulting and the world exposition. 
It’s is a rising star in a new era and has the potential to grow continuously. Index is in demand among various industries in both the government and private sectors seeking “ creativity-added” products”.
After having made its footprint in CLMV, Index Creative Village will soon expand to China, Indonesia, and Malaysia, among others. Nowaday, it is the leader among its peers in Asean, and the hub of creativity able to meet the needs of our clients in all dimensions with a slogan in mind: "Never Stop Creating". 
The company is involved in three businesses: creative business development; marketing service on planning, strategy and marketing consultingy such as research, event marketing, communications, marketing consulting, TV & multimedia, digital online, innovative in-store media, printing, store decoration and equipment supply; and I-project, tailored to provide services to special projects with specific trait, such as musical festivals, live shows and concerts, academic seminars, workshops, special courses, seasonal & festive such as light and sport festivals, and business opportunities, including exclusive business tour and trade fair.
“Our creative work is shaped on what we call the three dimensional platform: the inside, creativity, and innovation. These three things, when combined with customers’ content, will form a new thing that is always different. 
Stepping forward will not only help us retain Index’s local customer base but will also open up enormous opportunities in new markets,” said Kreingkrai.
“Our success is not judged only by sales volume. Index has been selected for many prestigious awards on the global scale. We’ve made the power of creative thinking of Thai people known to the world. It’s an achievement for myself, and a pride for my country. When we step beyond the Thai border, we are not going as an Index team but as a Thailand team. My happiness flourishes when I see our imagination successfully realised. That’s key success,” said the group CEO.