Mazda jumps in ‘sales satisfaction’ ranking after changing customer interactions

After introducing the new MCI (Mazda Corporate Identity) showroom concept aimed at improving after-sales quality and raising staff capabilities countrywide, Mazda was moved from fifth to second place in the JD Power 2017 Thailand Sales Satisfaction Index (SSI) Study released recently. 
The study, now in its 18th year, measures new-vehicle owner satisfaction with the sales process at an authorized showroom centre by examining dealership performance in terms of sales facility, sales initiation, sales negotiation, vehicle delivery duration and sales personnel.
This year Mazda, with 827 points out of a maximum 1,000 points, finished close to the leader, and showed significant improvement over last year’s 806 points. 
“This is proof of the improvements we achieved after going through a countrywide showroom and service centre upgrade during the past year,” said Chanchai Trakarnudomsuk, president of distribution for Mazda Sales (Thailand) Co Ltd.