Siam Piwat unveils new strategy, year-end drive 

The company aims to incorporate the concept “novel experiences that meet the customers’ needs” in its every core business.
“We have invested in new businesses, especially in the retail sector , and introduced new ideas to enhance the performance of the retailers and our business allies, so that we can always offer fresh and exciting experiences,” said Mayuree Chaipromprasith, Siam Piwat’s senior executive vice president.
“We understand that the life cycle of the retail business has been shortened considerably: some product categories/brands achieve huge popularity for only a limited period of time due to consumers’ continuous search for newness as well as the rise of e-commerce and online shopping. Siam Piwat puts each and every detail into consideration for each and every project. All the projects that have been developed during the past three years follow the four key strategic rules to ensure long-term success: 1 To innovate and stay ahead of others, 2 Being customer-centric, 3 The Creation of Shared Values and 4 Building Partnerships,” she said.
Mayuree said that creating innovations and offering different, exhilarating experience has been the goal of Siam Piwat’s development projects. Each and every project comes with a new, unique modern lifestyle concept that belongs to a class of its own and at times, is the first of its kind in Thailand or even in the world.
Technology has brought dramatic change in consumer behaviour, most notably higher competition as a result of fast connectivity and accessibility and long-term consumer behaviour has become much more difficult to predict. Siam Piwat has prepared our operation in preparation for those rapid changes and an understanding of consumer group and their diverse needs is essential for our business development.
“Siam Piwat has set a goal in creating brand value for not just Siam Piwat’s own business, but also brands and products of tenants and partners by revolutionising the marketing plan. Transforming “shared values” into “commercial values” is the heart and soul of successful brand management, hence the utmost need to create bond and loyalty among customers by making it relevant to their fast-changing everyday life,” said Mayuree.
Siam Piwat has invested Bt400-million in the promotion of the year-end “Siam The Great Celebration” campaign, starting today until Januray 15,2018. 
Beside offering exclusive products and service combined with irresistible bargains, the campaign also features world-class event that have never been held before in Thailand.
In 2017, Siam Discovery, the Exploratorium, was well received by both Thai and foreign customers, with the ratio of 40:60, who love to explore unique shopping experience. In addition to being a must-visit destination for tourists in Bangkok, it has made its mark on the retail world by winning several international awards.