TELECOM LEADERSHIP

True Corp’s board of directors has appointed Dr Kittinut Tikawan as co-president for commercial matters and Vichaow Rakphongphairoj as co-president for operations, effective December 26.
Currently, Adhiruth Thothaveesansuk is the company’s co-president in charge of operations, while Vichaow is co-president in charge of commercial.
In the meantime, Adhiruth has been appointed as True vice chairman of the executive committee and vice chairman of the executive committee for the e-business group.
Suphachai Chearavanont, True chairman of the executive committee, said: “Following the management restructuring earlier this year, True Group has experienced numerous positive developments with regards to network technology, customer services, operations, revenue, and subscriber base growth that significantly surpassed the overall industry’s figures. I would like to thank both co-presidents, Vichaow and Adhiruth, for their dedication and strong support for True Group in all aspects.”
He added that the new management appointment was in line with the designated plan. After a transitional period as co-president for operations, Adhiruth will support the e-business of Charoen Pokphand (CP) group and remain within True Group as vice chairman of the executive committee responsible for supporting True Group’s strategic projects, while Vichaow will remain in the position of co-president, but his key responsibility will be for True’s operations.
Suphachai said Dr Kittinut is a high-calibre executive with intensive experience and expertise in the commercial operations of True Group’s diverse business units.
Adhiruth will take over the new position of vice chairman of the executive committee at True as well as vice chairman of the executive committee for E-Business Group.
Vichaow will switch from his position as co-president for commercial to co-president for operations, responsible for managing network, information technology, content and media as well as other support operations.
Dr Kittinut, at his new post, will oversee the commercial operations of mobile, broadband, pay TV, convergence, regional and customer service operations. Having been with True Group for more than 11 years, Dr Kittinut was previously group chief commercial officer, responsible for developing the True brand as a leader in smartphones and the 4G network.
REWARDING LOYALTY
Air Asia launches eStore, |‘Big Points’ programme

AirAsia Big Loyalty has unveiled the eStore, the latest lifestyle offering from AirAsia’s loyalty programme, where Big members could shop online to earn “Big Points”, as the airline seeks to diversify its offering to loyal customers.
The eStore allows more than 13 million Big members in Malaysia, Thailand and Indonesia to shop from over 150 lifestyle and travel brands on one platform – airasiabig.com – with rollout on the AirAsia Big Loyalty mobile app planned for the near future, said a press release on Friday.
Customers are invited to enjoy a curated shopping experience with carefully selected top brands, including Uniqlo, Hotels.com, 11street, Digi, Fave and ezbuy, and earn Big points in an easier, more convenient way. The website enjoys over 167,000 visits daily.
The 10,000 Big members could enjoy a seamless online shopping journey where purchases will be delivered straight to them and points earned based on the value of purchases.
AirAsia Big Loyalty was established in November 2011 and is owned and operated by Think Big Digital Sdn Bhd, a subsidiary of AirAsia Bhd in collaboration with Aimia Inc. As the loyalty programme for AirAsia, Big Loyalty enables its members to enjoy the lowest flight fares across AirAsia’s extensive network. 

GAMIFICATION OF TRANSACTION
TMB aims to make digital |banking fun with new apps

TMB Bank Public Co Ltd has launched apps that aim to push the boundaries of digital banking experience to meet the lifestyle needs and demands of prospective customers.
“TMB Wow, the More You Use, The More you WOW” is intended to personalise the digital banking experience as the bank works to build the retail side of its business by appealing to current and future customers. 
Through gamification, customers will be rewarded collective points from digital transactions, matching the experience of digital banking to the customers’ lifestyle.
Through its new digital banking strategy, TMB said it looks forward to being “customers’ favourite and recommended bank in Thailand” within five years.