ThaiNamthip extends partnership with Talaad Thai another five years

Thai Agro Exchange runs Talaad Thai, billed as Southeast Asia’s largest “total agricultural market”. Its three-year contract with ThaiNamthip has expired, but been extended another five years, allowing the latter to remain the sole retailer of Coca-Cola beverages at the market.
They include Namthip low- to no-sugar sparkling and non-sparkling beverages. 
In addition, ThaiNamthip will invest more than Bt33 million to support businesses at Talaad Thai through training and promotional activities.
“As business and industry sectors become more competitive these days, ThaiNamthip focuses on developing technology and innovation to meet Coca-Cola’s world-class standard as well as improving our employees to be continuously responsive to the business partner and consumer needs,” Chazarreta said. 
“We concentrate on developing not only ThaiNamthip’s people but also our partners’ staff to enhance their business performance. We are delighted to work together with Thai Agro Exchange for another five years.”
Thai Agro Exchange chief executive Graham Charles Sander said its partnerships contributed to a 30-per-cent increase in sales at Talaad Thai shops over the past three years. 
“Talaad Thai believes another five-year partnership, along with ThaiNamthip’s innovations and our potential as Southeast Asia’s largest total agricultural market, with trade value of Bt180 billion per year, will enhance the wholesale standard and prepare for Talaad Thai’s renovation in the near future.”
ThaiNamthip will continue distributing the full Coca-Cola portfolio – Coke, Fanta, Sprite, Schweppes, A&W Root Beer, Coke No Sugar, Namthip Drinking Water, Aquarius, Minute Maid Pulpy and Fuze Tea.
It will help Talaad Thai shopkeepers with training in business, product display and decoration, and promotional and marketing activities.