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Allianz announced 4-point strategy for 2018

Feb 19. 2018
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By The Nation

Allianz Ayudhya Assurance Plc has announced a four-point 2018 strategy for sustainable growth with the short-term aim of achieving premiums totalling Bt34 billion this year.




The approach will aim to establish the company as a digital leader and protection leader, while also supporting all distribution channels to drive the premium, and maintaining customer loyalty as reflected in its high Leader of Net Promoter Score (NPS).

The company's chief executive officer, Bryan Smith, said in a Monday press release that 2017 saw the company introduce many innovations in products, services, customers and distribution support, as well as nurture a start-up community in Thailand.

All of the initiatives have been well-recognised by all stakeholders, Smith said in the release, particularly in distribution channels with the company increasing new agents by 10 per cent.

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