Thai Rent A Car upbeat on performance this year
Thai Rent A Car Corporation Co Ltd, a car-rental company, is targeting growth of at least five per cent this year after reporting a total revenue of Bt2.2 billion for the previous year, said executive vice president Vigrant Amatayakul at press conference yesterday.
To drive its business growth this year, the company has adjusted its marketing strategy to focus on digital sale, simple and easy reservation and payment via Thairentacar.com.
The company is also supporting Tourism Authority of Thailand’s weekday travel campaign and small cities campaign in order to encourage domestic tourism, he said.
