THURSDAY, March 28, 2024
nationthailand

Thaicom to beam Canal+ broadcasts into Myanmar

Thaicom to beam Canal+ broadcasts into Myanmar

Satellite operator Thaicom yesterday announced a multi-year contract with Canal+ Overseas Myanmar, a subsidiary of Canal+, which is part of France-based Vivendi SA, one of the world’s largest media companies.

The contract is part of Canal+ Myanmar’s launch of a pay TV DTH (direct-to-home) service. 
It has leased four transponders on the Thaicom 6 satellite and a broadcast platform on Ku-band that will initially be used to deliver 80 channels.
“Our partnership with Thaicom is a cornerstone in our strategy to grow our business in Myanmar, with the capacity to bring our offer to the whole country and make it accessible to most of the population,” said Canal+ Myanmar FG chief executive Erwan Luherne. 
“Thaicom’s powerful satellite resources make it possible for Canal+ to offer a channel bouquet that is competitive, both in terms of quality and volume. Thanks to the launch in Myanmar, Canal+ Group is able to strengthen its position in Southeast Asia.”
Thaicom chief commercial officer Patompob Suwansiri called Canal+ Group “an important strategic partner”. 
“Thaicom has more than 15 years of experience in serving the Myanmar market. The country is part of Thaicom’s long-term Asean Economic Community strategy.”

EGCO
Philippine sale brings in $850m 
Electricity Generating Public Company Limited (EGCO) has successfully completed the divestment transaction of its interest in the Masinloc power plant in the Philippines, immediately recognising a base consideration worth US$850 million, according to a company statement yesterday.
Jakgrich Pibulpairoj, President of EGCO, said “Gen Plus BV, a wholly-owned subsidiary of EGCO Group, completed the transfer of its 49 per cent indirect ownership interest in Masinloc Power Partners Co Ltd to SMC Global Power Holdings Corp on March 20, 2018. Accordingly, EGCO Group recognised the proceeds from the divestment transaction worth US$850 million. EGCO plans to use the proceeds for new investment projects in the future.

KFC
New Brand Centre to take the helm 

Thaicom to beam Canal+ broadcasts into Myanmar
KFC Thailand has undergone a major organisation restructuring through the launch of a Brand Centre to take the lead in managing its brand and franchising system.
The new unit will take charge of brand designs and marketing strategies, supporting and supervising franchise standards, as well as creating innovative products and services.
It will also adjust corporate culture and size to boost flexibility and efficiency through focusing on a hybrid working system that will see expert teams across the organisation working together to further strengthen its brand and franchising system towards the goal of sustainability and 1000 branches in 2020.
Waewkanee Assoratgoon, General Manager/KFC, YUM Restaurants International (Thailand) Company Limited, said the centre's three key missions are 1 Strengthening KFC brand to stand out in the market; 2 Focusing on Digital & Delivery, which will play a more important role in developing our brand. KFC is determined to use digital technology to enhance customer experience through both offline and all online channels (OMNI channel). We will speed up our delivery time, reclassify service zoning and maximising the efficiency of media utilisation.
3. Supporting our franchisees in managing KFC branches by setting a clear policy, guideline and standard in managing branches as well as implementing a evaluation procedures and working closely with each others.

FINANCE 
Krungsri Auto sees rise in lending via innovations 

Thaicom to beam Canal+ broadcasts into Myanmar

Krungsri Auto, a lender in automotive finance under the Bank of Ayudhya, has set a target of Bt345 billion in outstanding loans this year, according to a company statement yesterday.
It posted Bt322 billion in outstanding loans last year, a year-on-year growth of 15 per cent. 
Pairote Cheunkrut, head of Krungsri Auto Group, Bank of Ayudhya , said the company's main goal this year is to enhance customer engagement by bringing in digital innovations to unlock new business opportunities. To accomplish this, Krungsri Auto will implement three strategies: Digitisation, Customer Engagement and Empowering People.
Under digitisation, Krungsri Auto will unveil the first-of-its-kind auto loan service on a digital platform. In addition, it will upgrade the operational agility for faster product and service development as well as driving the transformation to an innovative organisation.
To meet the needs of specific customer fragments, a new loan product will be introduced, targeting entrepreneurs in the rapidly growing businesses in the digital era, including e-commerce and logistics. 
 

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