OUT-OF-HOME MEDIA VGI set for expansion in Malaysia
VGI Global Media Plc (VGI) will expand its out-of-home media business to Malaysia after the acquisition of a 25.1 per cent holding in Meru Utama Sdn Bhd - the airport media service provider at major airports as well as airports for low-cost airlines in Malaysia, under its business expansion plan in Asean.
The company’s deputy chief executive officer Nelson Leung said that VGI planned to consistently expand its out-of-home media business in Malaysia after receiving a 10-year management rights of the advertising space on 31 stations and 58 trains along the Sungai Buloh-Kajang (SBK) Line in Malaysia.
VGI Global Media (Malaysia) Sdn Bhd or VGM, a subsidiary established in Malaysia, has acquired a 25 per cent in Pancak Berlian Sdn Bhd, the out-of-home media operator with a variety of advertising media such as mass transit, office buildings, outdoor advertising, airports, and department stores.
