Apex plots growth at home and abroad

The company said the expansion will help strengthen Thailand's capability in becoming a medical hub for medical aesthetic services in Asia with the provision of top-grade medical equipment and doctors.
Dr Nantapat Supapannachart, chief executive officer of Apex Medical Center, said that the company operates 20 aesthetic centres in Thailand, of which seven are stand-alone outlets and the rest are clinics in shopping malls.
"Apex will continue to focus on beauty and wellness services, delivering safe and quality results for all our patients,” she said. “In five years, we aim to build up a network of over 50 premium medical centres and/or clinics in Thailand and are looking for opportunities in the regional countries as well," Nantapat said, adding that China, Vietnam and Myanmar are of particular interest.
She said that about 25 more medical centres and clinics would be opened within the next five years, taking the total above 50.
“We are also looking for 20 per cent growth on annual revenue every year over the next five years,” said Nantapat, adding that the expansion of its clinical network will allow accessibility to individual customers. About five to six medical centres and clinics will be opened every year.
Nantapat said as many as nine medical centres and clinics would be opened this year, including at CentralPlaza Nakhon Ratchasima, CentralPlaza Rama II, Seacon Square, CentralWorld, and Amarin Plaza. 
Nantapat said that each medical centre will require more than 200 square metres and Bt30 million of investment on average, while small-scale aesthetics clinics will occupy about 100 square metres and need Bt10 million of investment.
For the regional markets, Apex has appointed contracted representatives in Vietnam, Myanmar and Hong Kong. The company will provide materials, training and consultation to these representatives, and customers will be transferred to the company's medical centres in Bangkok. 
 “We will take another five years to strengthen our medical network in the Kingdom as well as look for opportunities to expand our medical centres and clinics to potential markets in the region,” Nantapat said.
Apex Medical Center has been in the market for more than 20 years as a well-known operator of aesthetic medical centres and clinics, she said. The company last year opened its latest medical centre in Bangkok's Ploenchit area. With investment of about Bt300 million, excluding land and the building, the centre is the largest to be opened by the company.
“It is the only medical centre in Thailand that provides turnkey aesthetic treatments and services, from basic laser treatments to more complicated medical services, such as cosmetics surgery, dental scanner, robotic hair transplant, ice lab for health and anti-ageing treatments, nephropathy, breast implant, veneers, and liposuction,” Nantapat said.
"Our Ploenchit centre can accommodate about 300 customers a day. However, there are currently 150 customers a day using its aesthetic services, of which 70 per cent are Thais and 30 per cent foreigners from the Middle East, Myanmar, Australia, Hong Kong and Singapore,” she said.
“Thailand has strong potential of being a regional medical hub, thanks to its high-skilled medical doctors, up-to-date medical technologies, good hospitality, and more competitive costs compared to those in Hong Kong and Singapore.”
Apex Medical Center was accredited by Joint Commission International (JCI), an accreditation body for healthcare institutions, in February. “Accreditation and certification from JCI is recognised as the gold seal of approval for international quality standards for patient care and organisation management,” Nantapat said. “The accreditation comes as a testament to Apex Medical Center’s commitment towards services and excellence in the medical industry. 
“JCI is the world’s leader in healthcare accreditation and the author and evaluator of the most rigorous international standards in quality and patient safety.
“Ultimately, Apex Medical Center strives to offer the highest standards to our patients. We want to reassure our patient s that with JCI accreditation, we are meeting all the international standards that are set for us.”