Nestlé (Thai) investing Bt100m to refresh Pure Life brand identity
Nestlé, the producer of Pure Life bottled water, is investing more than Bt100 million to refresh its global brand identity in Thailand under the “Planet of Possibilities” campaign, with a redesigned logo and new packaging to reinforce the vision.
Thailand’s overall market for bottled water is worth around Bt24 billion.
The company expects the launch of the new global brand identity and the global campaign to emphasise that the Nestlé Pure Life brand is the high-quality bottled water that “provides a future full of possibilities to parents and children who are building a brighter future together”, Anongporn Manopichetwatana, marketing manager – waters at Nestlé (Thai), said on Monday.
It is the ideal product for parents to choose to help develop their children’s habit of regularly drinking water, Anongporn added.
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