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Thais love Japanese food, survey finds

Jun 18. 2018
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By The Nation

Food Tracker’s monthly survey of Thai consumers who regularly eat at quick-serve and casual-dining restaurants has found that 60 per cent of 3,000 consumers regularly chose Japanese restaurants during the first five months of this year. 

This was in line with fried chicken and far ahead of Western food competitors such as pizza and hamburgers. 

Jim Fralick, co-founder of Food Tracker, and has been working in the Thai restaurant market for more than 10 years.

“The quick-service and casual-dining market in Thailand is very dynamic,” he said. “Thai consumers have developed a strong appetite for Japanese food and the number of Japanese brands has multiplied over the past few years. The growth in the popularity of Japanese food in Thailand over the years has been impressive.”

In this fast-paced environment of growing consumer demand, changing behaviour and growing competition, Food Tracker and Marketbuzzz have partnered to change how consumer market research supports the Thai retail industry. 

Bangkok-based Food Tracker has taken a different approach that enables small and medium-sized Thai restaurant companies the opportunity to track changing consumer habits which was never before possible.

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