Haier enjoys 20% growth
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Haier Electrical Appliances Thailand has announced total sale growth of 20 per cent for the first quarter of this year, the company's president Zhang Zhenghui (pictured) said on Wednesday
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Haier has achieved its target of Bt2 billion for the first half of 2018 with a more than 20 per cent sales increase over the previous year.
New models of refrigerators and washing machines are expected to gain market shares in the premium market, Haier said.
TV commercials and social media are being used to strengthen brand awareness and new product presentation. The company expects to achieve its year-end target of Bt4 billion or 48 per cent sales increase, he said.
