DTAC new team to ensure best services for customers
Total Access Communication (DTAC) has created a new team called “Customer Value Management” (CVM) whose main function is to “know customers better than they know themselves” to allow the company to offer products and services that best match customers’ needs, resulting in the highest customer satisfaction.
CVM is responsible for designing and offering products and services that best match customers’ needs. The CVM team provides behind the scene support to help facilitate customer’s buying decision across both digital and in-store channels, contributing to the organization’s success. Data Science is a tool used to support precision marketing and help us ‘know customers better than they know themselves.’ Data Science has a potential to create much more than business opportunities.”
The CVM main function is trying to understand customer behaviour and needs, allowing DTAC to offer the best matched products and services. DTAc has over 3 billion sets of data generated each day. Therefore, it is definitely not easy to process those data sets into useful information for creating campaigns and marketing initiatives.
That is when “Data Analysts” and “Data Scientists” come in and play a key role in helping us better understand customer behavior and needs and provide them with the best matched products and services. Their process comprises the following 4 steps.
EXPORTS 2018
Exim chief sees growth as risks loom
Pisit Serewiwattana, President of Export-Import Bank of Thailand (Exim Thailand), expects continued growth of Thai exports in the second half of 2018 to between US$127.387 billion and $132.120 billion, up from $125.812 billion in the first half of the year.
This will result in the 2018 total export value reaching between $253.199 billion and $257.932 billion, a 7-9 per cent year-on-year increase, thanks to the robust global economic growth, especially in developing countries and new frontiers.
High oil and commodity prices will benefit Thailand's exports of oil price-related goods such as finished oil, chemicals, plastic resin and rubber products, while the country also sees continued expansion of leading global manufacturers' production bases in Thailand, as evident in the net foreign direct investment (FDI) which in Q2 of 2018 increased significantly by 85 per cent year-on-year.
However, certain risks loom over Thai exports in second half including: Intensifying trade protectionism, the US-China trade war, Thai baht fluctuations, and eruption of conflicts and natural disasters, such as violence in the Middle East, internal unrest in Spain as well as storms, floods and earthquakes, which are likely to occur |more often.
CIMB Thai introduces baht-dollar accounts
CIMB Thai Bank has introduced a new deposit programme, the duo baht-dollar currency 12-month fixed deposit accounts with 2 per cent interest rate per annum for both accounts.
Depositors are required to open both Thai-baht and US-dollar deposits accounts with a minimum of Bt500,000 per account. The offer is valid until August 32, 2018.
SMES
Google My Business to enhance opportunities
Siam Commercial Bank has partnered with Google to offer Google My Business to create digital business opportunities for Thai SMEs
In reaffirming its strong potential for bringing SMEs to the 4.0 digital platform, SCB is the first bank in Thailand to team up with Google Thailand for the Google My Business partnership.
This new Google tool will increase their visibility on Google Search with Google Maps leading to locations, making Thai SMEs easily accessible from anywhere.
SCB plans to expand its SME network on Google My Business to 50,000 members by this year, and to hold marketing campaigns to enable SMEs to promote their shops online. SCB customers can contact their relationship manager to apply for the service free of charge.
SCB’s senior executive vice president and head of the SME segment Pikun Srimahunt said that the effective tool allows all SMEs to drop a pin and add their business information -name, type of business, operating hours, contact details etc, to be easily found on Google Search, with Google Maps leading to the business location. This business tool will effectively help increase sales for SMEs.
The collaboration will also let SCB's SME customers quickly take advantage of Google My Business with a shortened application process, applying through their relationship managers. Customers will receive their confirmation code via mobile phone, allowing them to drop a pin of their business location on Google My Business. It is planned that about 50,000 SME customers new and old from every business segment will apply for Google My Business by this year.
